THE WOW FACTOR

A new insight into the world around you.

Why you like some images and other images not, is only partly personal. A large part of what you like comes from the way we perceive as human beings and how our brains process this. That part can be controlled by you as a photographer, as an artist. In this book Adrian introduces you to variables that will give you new tools to further develop yourself as a photographer. Instead of trying, you’re going to control what looks good. A must have for every photographer!

€ 13,50  (±$ 14.50)

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Beauty is NOT in the eye of the beholder

Adrian Sommeling: “Over the past few years, I’ve done various experiments with my methodology on social media. My starting point was that what you like doesn’t always have to be a matter of taste, but is also largely determined by how we perceive ourselves as people. I gave my followers a choice of two images for each test. An example are the images you see on the right…”

Although the experiment offered Adrian’s followers a choice, the results were already known before the followers reacted. They could always choose between A or B. The question was simple, which one did they like better? With the application of his method, it was already clear to Adrian to which result this test would lead (the preference from top to bottom was given to B, B and A).

He would like to share this insight. With this book the reader will come to a renewed insight and come to the same conclusion as Adrian.

Adrian Sommeling: “Over the past few years, I’ve done various experiments with my methodology on social media. My starting point was that what you like doesn’t always have to be a matter of taste, but is also largely determined by how we perceive ourselves as people. I gave my followers a choice of two images for each test. An example are the images you see on the right…”

Although the experiment offered Adrian’s followers a choice, the results were already known before the followers reacted. They could always choose between A or B. The question was simple, which one did they like better? With the application of his method, it was already clear to Adrian to which result this test would lead (the preference from top to bottom was given to B, B and A).

He would like to share this insight. With this book the reader will come to a renewed insight and come to the same conclusion as Adrian

Foreword by Dennis Hissink

My process of growth as a photographer has been boosted by the insights of these variables…

In his career as a photographer and digital artist, Adrian has experienced different developments. Most of them will be recognizable and most photographers won’t differ much from each other. As a child Adrian started to draw and in high school he became acquainted with the camera. After going through different phases in his photography he discovered that his strength lies in Storytelling. He quickly gained worldwide fame with his images. He discovered that his work speaks a universal language with which his message was understood worldwide. Many invitations followed to take a seat as a jury member at renowned international photo competitions. Meanwhile, Adrian developed a methodology with which he could analyse his own images, but also those of others, with a strong foundation. The variables of this method are the tools with which images are not only beautiful, but also create the effect that they are meant for. With this book the reader will come to new insights with which he will enrich his photography.

What You will learn

  1. How we perceive and how you use this to your advantage in your images
  2. How you control how people see your images
  3. How you can improve your photography even further
  4. How to present your images more effectively
  5. A new way of perceiving

Reviews

“This book will show you what you always saw but didn’t notice. And let that be exactly what makes a picture attractive. The psychology behind looking at a picture. Very accessible written and with the many examples and pictures you learn to see what you did not see. Indispensable for anyone who wants to take cool photos, whether it’s with a smartphone or an expensive SLR”.

Wiard Gorter
Director Yaworks

“I’ve always been a lover of photography and art, and have prided myself on being able to say when an image is/feels good or bad. But it turns out it’s not just as straightforward as spotting a nice sunset, a pleasing composition or even a pretty face! Adrian Sommeling’s insightful book has infact opened my eyes to working out elements and patterns that create a pleasing image, and also the information to help make my own future images better.
A must read/see!” 

Richard Wakefield
Professional Photographer

“Beautifully written! Reinforced with clear images. Highly recommended, also for the experienced photographer! Just as Adrian can enthuse you in his conversations, so he enthuses here in written language”.

Ad Vereijken
Professional Photographer Photo Id

“This is information they should give to students in graphic schools. I will continue reading quickly, this will be my ‘bible’ for some time to come until I consistently put it through everywhere. I love it!”

Jean Kuit
Director Kèk Media

“I’ve read ‘The WOW Factor’ with great interest. The structure of the book is logical, each chapter has its own topics that I have read with attention. The theory, in combination with sample pictures, is easy to understand. Light, lines and colour is now something that is in my head. It was very interesting to see that the old masters applied this as well and that modern (top) photographers also use it. I thought it was an honour that a couple of pictures of me were taken under the microscope and what I learned from Adrian’s comments. I can’t wait to put it into practice!”

Ruud de Jong
Photographer

The Author

Adrian Sommeling looks back with a slight nostalgia. His mother is an artist and thus laid the creative foundation for his working life. As a child he sat next to her at the table. With a drawing pad in front of him, sketching the first lines to be drawn from children’s drawings and soon to be copied from Don Lawrence’s beautifully illustrated comic books. The sketchbook was no longer adequate, canvas and airbrush took their place. In high school Adrian took his first steps towards the camera and also developed his own films in an improvised darkroom upstairs.

After this school period he went to work for an advertising agency and soon started working for himself. Nevertheless, photography continued to appeal to him and after more than a decade of success in the world of advertising, he started to concentrate on photography. The photographer Adrian Sommeling was born.

Current list of books More is coming

The WOW Factor
The WOW factor


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